WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
Will Twitter Last?
The latest data suggests traffic to Twitter is on the decline. I think measuring the site, misses the point and I think... Read More
Attention Sales people: If you are not ahead of the curve, you’re behind it.
Lorne Brown of Operative states it well in his blog post titled, “How do I get ahead of the Agency RFP.” The... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Is Economic Turndown Impacting the Pharmaceutical Industry?
Opinions vary. Many say pharmaceuticals are a necessity, so they are generally considered recession proof. But people can and do even scrimp... Read More
Medical Publishers of the World Unite
Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in... Read More