The ROI of Omnichannel: Quantifying Success in Healthcare Marketing
Omnichannel marketing is a powerful tool for healthcare organizations to reach their target audience and maximize their return on investment (ROI). It... Read More
Best Practices for A/B Testing in Pharma Marketing Campaigns
A/B testing is a popular method of testing a hypothesis in a controlled environment. It is used in many industries, including the... Read More
Wall Street Downgrades Madison Avenue
The revised economic concerns of a possible “double dip” recession have caused some on the street to raise the alarm bells with... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More