Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
Remedy Health Media Acquires HealthCentral
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media... Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Google Gives Users Site Control 03/11/2011
This is a big win for premium publishers. Let’s filter out the spammy content…. MediaPost Publications Google Gives Users Site Control 03/11/2011.
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Apple Finally Offers Subscription Model 02/15/2011
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms... Read More
Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More