Maximizing Relevance and Reach: Contextual Advertising in Healthcare Marketing
In the healthcare industry, it’s important to reach your target audience with relevant and informative content. Contextual advertising can be a great... Read More
Physicians Navigation of the Web… how do they get to where they go?
According to Comscore, Physicians are most likely to reach “health-related content” through Natural Search and Direct Navigation, as opposed to through paid... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More