Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More
Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
2009 Off to an Ok Start… Given the Circumstances
Since many were predicting our economic woes would lead to the next great depression, it’s nice to see that online is not... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More
For Those Who Still Need Convincing
Internet use is well beyond that of television, particularly among the highly educated, highly affluent. However, the “digital divide” is starting to... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More