Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what... Read More
2010 Online Ads Spend Up 12.1% to $25.6B
latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up... Read More
Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More
To “Fee or Not to Fee”… the subscription question
Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More