Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Mobile To Outpace Desktop Web By 2013
I’ve seen a lot of projections on the explosive growth of mobile including one’s like below: MediaPost Publications Gartner: Mobile To Outpace... Read More
Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
Google & Other Hybrids Feeding The Mothership
As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their... Read More
Ad Networks: Their Time is Here
I recently saw a colleague from a large network at a conference. She had a big smile on her face when she... Read More
Google Is A For Profit Company
While it’s obvious to most… I think this article is worth repeating and forwarding… I’ve ranted many times about “hybrid” ad networks... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
The Conflicts Continue
I often write about the conflict of interest that is evolving into the media landscape between both hybrid ad networks, as well... Read More