Omnichannel Strategies: Bridging the Gap Between Pharma and Patients
Omnichannel strategies are becoming increasingly important for pharmaceutical companies to bridge the gap between them and their patients. By leveraging technology, pharma... Read More
Integrating AI and Chatbots into Your Omnichannel Strategy
As customer service and support evolve, AI and chatbots are becoming increasingly prevalent in the modern omnichannel strategy. AI and chatbots can... Read More
Branding Strategies for Medical and Health Startups
Branding is a powerful tool for businesses, especially medical and health startups, to stand out from the competition and attract new customers.... Read More
Understanding the User Journey in Medical Device Purchasing
Medical devices are essential tools for healthcare professionals and patients. Understanding the user journey in medical device purchasing is key to ensuring... Read More
What Makes a Healthcare Blog Go Viral?
Creating a healthcare blog that goes viral can be a daunting task. It requires a unique blend of creativity, marketing, and strategic... Read More
Voice Search Optimization Strategies for Health Websites
Voice search is quickly becoming a popular way for people to find information online. With the rise of voice-activated virtual assistants such... Read More
FDA Regulation Evolution Overview
In the last 10 years, the U.S. Food and Drug Administration (FDA) has undergone several significant changes to its regulations, driven by... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
80% Of Web Users Want to Connect with Docs Online
A survey fielded in January by Decipher Research for Intuit Health, polled 1,000 American adults online. Among the findings: — Nearly 20%... Read More
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More