Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More
For Those Who Still Need Convincing
Internet use is well beyond that of television, particularly among the highly educated, highly affluent. However, the “digital divide” is starting to... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Medical Publishers of the World Unite
Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in... Read More
The Explosion of Online
Online advertising exceeded $12.5 billion dollars in 2005 and is expected to exceed $16 billion in 2006. Unlike the dark days of... Read More