Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
The Pace of Change
I’ve been thinking a lot about the pace of change and the impact that is having on both business and the human... Read More
Adotas Readers Shrug at Google’s Doubleclick Ad Exchange
Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and... Read More
Pharma Does It’s Part Toward Obama’s Health Plan
PhrMA among the early industry groups to step up an support healthcare reform. Often criticized for blocking healthcare reform, pharma is an... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Obama and Pharma
This past election was clearly history in the making. For American’s across the land, President-Elect Obama offers hope and a renewed faith... Read More
Medical Publishers of the World Unite
Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in... Read More
Google to Buy WebMD?
Could it be? Rumors have it that WebMD is shopping itself around and Google might be browsing… Google buying WebMD? This would... Read More