Why Rebranding a Website Will Drive More Traffic: The Benefits of a Fresh Look
In the fast-paced digital world, staying relevant and engaging with your target audience is essential for driving website traffic and achieving online... Read More
How Telehealth has Improved Healthcare in the Last 10 Decades
Telehealth has revolutionized the healthcare industry over the last decade, offering numerous benefits and changing the way patients receive medical care. From... Read More
Digital Marketing Drug Evolution
Digital marketing for newly developed drugs is set to undergo significant changes in the next five years. The rise of technology and... Read More
Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More