Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More
Integrating the Behavioral Profile Into Media
I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Economist Article on Online Advertising During This Recession
There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising... Read More
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More
Online Advertising 2008: Q3 Just Not Itself
The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
Online Advertising for Q3 2008 Hits $5.9 Billion
Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever.... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More