Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
“Traditional Online Advertising”
The first time I heard this phrase was in the article title of an Adotas article comparing “Social Media” vs. “Traditional Online... Read More
P&G Advertising Spending down 17.8% in Q1 2009
One of the world’s largest advertisers has cut spending dramatically during Q1 2009, compared with the same quarter a year ago. According... Read More
U.S. Advertising takes a hit in Q1 ’09
U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008. In dollar terms, this equates to a... Read More
Google & Other Hybrids Feeding The Mothership
As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
NY Times Profit And Revenue Decline
In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More