Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Advertising: Planning Your Next Move in Ad Land – Advertising Age – News
Nice article of the Advertising Market across many major industries by Ad Age. Summarizes 2009 (where we stand) and looks into 2010... Read More
Strong finish to 2009 in the Advertising Market
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. ... Read More