Integrating the Behavioral Profile Into Media
I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Yet Another Forecast For 2009
Here’s another data source. General prognosis: Online continues to rise, albeit at a slower pace, at the expense of traditional media. This... Read More
Publishers: Should Information Be Free?
The Internet is clearly a disruptive technology, providing both opportunities and challenges. It’s clearly here to stay, so the question is what... Read More
Economist Article on Online Advertising During This Recession
There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising... Read More
Vertical Ad Networks
Here’s a recent piece I wrote on Vertical Ad Networks published in Mediapost. Comments and feedback are welcome.
Traditional Business Adapting to Online
Some great points comparing Google’s YouTube (user generated video) with Hulu (Legal “known” high quality TV shows). Good reading for all traditional... Read More
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More
Online Advertising 2008: Q3 Just Not Itself
The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More