Ad Networks: Their Time is Here
I recently saw a colleague from a large network at a conference. She had a big smile on her face when she... Read More
Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More
Google Is A For Profit Company
While it’s obvious to most… I think this article is worth repeating and forwarding… I’ve ranted many times about “hybrid” ad networks... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
2009 Off to an Ok Start… Given the Circumstances
Since many were predicting our economic woes would lead to the next great depression, it’s nice to see that online is not... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
The Conflicts Continue
I often write about the conflict of interest that is evolving into the media landscape between both hybrid ad networks, as well... Read More
Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More