U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
‘Toll Gates’ For Premium Content?
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.... Read More
Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Is Google Changing Language Itself?
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know... Read More