Social Media & Mobile Advertising on the Rise
MarketingCharts reported 4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This shows that more US Adults are more Mobile-Only than Desktop-Only internet users. Social media advertising grew 58% during the 2nd half of 2014 making ad revenues $7 billion for 2014!
I think it is safe to say social media and mobile are the future of advertising. Are you ready?