June-2018 Meeting Pharma Marketing Goals with Technology
Congratulations to the women named at the 2018 Hall of Femme
On behalf of our entire team at eHealthcare Solutions, a very special congratulations to all of the inspirational women named to the 2018 Hall of Femme and as Women to Watch.
Our very own Amy Turnquist spoke as a panelist on “The Gender Pay Gap Exposed: Ensuring Transparency, and Other Strategies for Navigating the Workplace” panel.
Meeting Pharma Marketing Goals with Technology
Don, our Director of Digital Solutions & Strategy, discusses the keys to a successful marketing campaign.
He begins by saying, “You have to consider who your audience is: are you targeting a healthcare professional or a healthcare consumer audience. Your approach, tactics, and strategy are going to align with the audience’s needs. On the professional side, you have to take a look at the practice routine and how they are interacting with their patients: is it going to be an educational campaign or more geared toward patient outcomes?”
Don is also passionate about AR/VR and explains why he is optimistic about these technologies for pharma.
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