Internet access from PC’s far outweighs consumer time with TV

It’s official (again). According to Integrated Media Measurment Inc (IMMI) Time spend online far outweighs time spend on TV. Consumers are voting with their eyeballs and attention span. When will marketers acknowledge the massive shift that has occurred in media consumption habits and fall “out of love” with television as the marketing medium of choice?

It’s not just a time shift either, but a frequency shift. An average of 76% of people watched TV on any given day, compared to 92% using their PCs to consume content. Wake up and smell the data! Don’t get me started on the impact of DVR’s and the ability to skip commercials. When is the last time YOU actually watched a commercial on TV? With the exception of product placements in content, my TV has been “commercial free” for years.