The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
MRC Accreditation Update – 1.4.17
Click on the links below for updates on MRC Accreditation and updates for GIVT compliance. Keep up to date with all your... Read More
Facebook Changes How They Measure for Viewability and Video Views!!!
According to AdWeek, Facebook has been inflating their video view averages by more than 80% for quite some time now (Heine, 2016).... Read More
comScore Receives SIVT Detection Accreditation
Just announced today: comScore has received MRC accreditation for SIVT detection. If you are unaware of what SIVT is, it is Sophisticated... Read More
There is no relationship between clicks and brand metrics
The proof is in the puddin’: Nielsen – Beyond clicks and impressions “Click-through rate is not the right metric to measure brand... Read More
MRC October Status Update with latest accreditations
Check out the official MRC October status update with all the latest accreditation updates.
DFP and DFA have had their MRC accreditation removed
This article from Business Insider explains why DFP and DFA have had their MRC accreditation removed…please read and pass along to your... Read More
MRC Accredited Vendor List Updated October 4.
The MRC accredited Vendors list has also been updated and posted as of October 4, 2016!! Digital Metrics, Companies Accredited by MRC... Read More
GIVT status report from the MRC
This is the GIVT status report released less than a week ago by the MRC. Check out the services that are compliant... Read More