Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
The New Media Playbook
At EHS Publisher Summit 2013 in NYC last month, Matt McNally, President of Publicis Health, shared his company’s view of the pharma... Read More
Lilly Works to Heal the Pharma Industry’s Black Eye
Pharma’s reputation needs a boost from the healthcare professional population. At the 2013 EHS Publisher Summit in NYC, Yolanda Johnson-Moton, Director, External... Read More
Our reading habits (and attention spans) are changing as we get deluged with online content
Marisa Peacock writes an interesting piece, with a helpful supporting infographic on how our reading habits are rapidly changing along with our... Read More
What’s Happening with Consumers and Digital Health Information?
“The years 2010-2013 saw some of the most dramatic shifts in health and technology of the past decade,” reported Meredith Ressi, President... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Dramatic Shifts in Health and Technology in the Last 3 Years Impact Physicians
“It’s really exciting to see from just 2010 to 2013 these incredibly dramatic shifts year-over-year because of new technologies; creating a lot... Read More
Agency Experts Discuss ROI at 2013 EHS Publisher Summit
“All media buys should start with the ROI discussion,” began Kelvin Green, Manager, Acquisition & Optimization for Cadient during his panel appearance,... Read More
Hello, Digital Publishers: What We Heard From Health Advertisers Was Loud and Clear
Provide marketers with authenticated prescriber audience reach across multi-channel platforms and you will play a prominent role in marketing budgets in the... Read More
EHS Adds New Publisher Partners to Physician/HCP & Consumer Network
We are proud to introduce a number of new, premier sites to our Network. These sites add to the notable numbers reported... Read More