Print enjoyed a rebound for first half 2014
With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.... Read More
Premium Publishers are not immune to Ad Bot traffic
Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites.... Read More
Could clickable paper save the print industry?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
The Death of the Premium Publisher?
The always insightful Ari Rosenberg writes an attention-grabbing headline announcing the open eulogy to premium publishers. It is an interesting and frequent... Read More
Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More
Programmatic RTB Now Half of the Online Advertising Marketplace
A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing.... Read More