Online Advertising Spend Down in 1st Half of 2009
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a... Read More
J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More
Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More
In Defense of CPM
Not everyone can be Google, nor should everyone try to be. An excellent defense of CPM based advertising by Daniel Ambrose on... Read More
Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
Client Vendor Relationship Parody…
Client Vendor Relationships Click the link above for a comedic look at how some client vendor relationships conversations would translate into real... Read More
Google & Other Hybrids Feeding The Mothership
As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their... Read More
NY Times Profit And Revenue Decline
In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More