Disconnect between Advertiser desires for online Branding and Publisher Offerings
A study on “Building Brands Online” by Bain suggests there is a disconnect in the market of online display advertising between what... Read More
Go Rupert!
Rupert Murdoch is continuing to rally against Google in an effort to save the ailing newspaper industry, in which he is a... Read More
IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs
Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation... Read More
Business Week Botches the FDA Interent Hearing Coverage
When the Twittersphere goes nuts (thank Fabio) on an issue, I guess big media stands up and finally notices. As the jobs... Read More
Thoughts on Pricing and the Muture of media
Based on the IAB Ad Ops summit yesterday, as well as some other recent conferences, there are many prognosticators saying that online... Read More
#2 Strikes Back
In a disruptive account change, Drugs.com the largest site on the Internet for drug information has switched its consumer online advertising representation... Read More
The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit:
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More
Adotas Readers Shrug at Google’s Doubleclick Ad Exchange
Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More