Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
4 SEO Things To Consider When Creating Content
When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content,... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
Print Is Dead, Long Live Print | Fast Company
Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More