Online Ad Spending Up Just Over 10% in 2008
According to the IAB, Online advertising’s pace of growth has begun to slow. This doesn’t sit right with me… it’s far too... Read More
FDA perspective on pharma use of Web 2.0 and social media – “It’s not the medium, it’s the message”
The FDA talking on audio (podcast) giving their views on pharma involvement with social media. “It’s not the medium, it’s the message…Pharma... Read More
Advertisers Less Optimistic About Online?
According to this study, yes…. What do you think?
P&G Immersed in Social Media
I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or... Read More
Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More
I Love Technology
Publishers, if you are struggling with keeping up with your 3rd party advertiser data, and still manually logging into dozens of disparate... Read More
Experiment With Word Clouds
Visual representations of word frequency within an article or blog, word clouds provide a quick visual summary about in depth content. Check... Read More
Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More
Ad Networks: Their Time is Here
I recently saw a colleague from a large network at a conference. She had a big smile on her face when she... Read More