Kudos To Pfizer
Pfizer made a bold move to give away free drugs for up to a year if you lost your job. What a... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
NY Times Profit And Revenue Decline
In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More
FDA Comes Down On Pharma Ads On Google
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers.... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
Google Buying Twitter
CNBC and others are reporting this morning that Google is very close to a deal to buy Twitter. According to Tech Crunch,... Read More