Adotas Readers Shrug at Google’s Doubleclick Ad Exchange
Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
Online Advertising Spend Down in 1st Half of 2009
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More
Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More
In Defense of CPM
Not everyone can be Google, nor should everyone try to be. An excellent defense of CPM based advertising by Daniel Ambrose on... Read More
Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
Pharma Does It’s Part Toward Obama’s Health Plan
PhrMA among the early industry groups to step up an support healthcare reform. Often criticized for blocking healthcare reform, pharma is an... Read More
“Traditional Online Advertising”
The first time I heard this phrase was in the article title of an Adotas article comparing “Social Media” vs. “Traditional Online... Read More