Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
No medical killer app for iPhone yet…
Viactivty analyzed top iPhone Apps in the Medical and Health category and provides some interesting insights here in terms of functionality they... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Annual Predictions for 2010
My predictions for 2010 (as published in PM360) 1). Pharmaceutical clients will increasingly scrutinize and question how much of their advertising money... Read More
Annual Predictions for 2009
My Predictions for 2009 as published in PM360 (published online later to show how I did when making my new 2010 predictions)... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Pharma participation in Twittersphere
Interesting presentation analysis about which pharma are gathering the most Twitter followers and are the most active in posting tweets. Kudos WhyDotPharma... Read More
Apple’s Revenue increasingly skewed to the iPhone
Interesting graph breaking down Apple’s Revenue. Growth appears to be coming from mostly the iPhone. Will the iPad keep up?