Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Annual Predictions for 2010
My predictions for 2010 (as published in PM360) 1). Pharmaceutical clients will increasingly scrutinize and question how much of their advertising money... Read More
Annual Predictions for 2009
My Predictions for 2009 as published in PM360 (published online later to show how I did when making my new 2010 predictions)... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Pharma participation in Twittersphere
Interesting presentation analysis about which pharma are gathering the most Twitter followers and are the most active in posting tweets. Kudos WhyDotPharma... Read More
Apple’s Revenue increasingly skewed to the iPhone
Interesting graph breaking down Apple’s Revenue. Growth appears to be coming from mostly the iPhone. Will the iPad keep up?
Google’s Parisian Love Superbowl Ad
Google, the company who’s avoided commercial advertising and build its brand largely through word-of-mouth (even thought selling advertising is where Google makes... Read More
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More