Online Ad Spend to Overtake TV by 2016
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile,... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot 08/22/2011
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken... Read More
Wall Street Downgrades Madison Avenue
The revised economic concerns of a possible “double dip” recession have caused some on the street to raise the alarm bells with... Read More
P&G sees value in user-generated content 08/08/2011
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some... Read More
ANA To ICANN RE: new TLD’s: ‘Oh No You Can’t,’ Domain Plan Would Be ‘Disastrous’ 08/04/2011
Marketers are revolting against ICANN’s plan to offer any word as a new TDL (top level domain), creating competition for .com, .net,... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More