Pharma Needs Viewable Ads
As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize... Read More
Pharma Marketing Budgets 2013
This year’s marketing budgets in the U.S. Healthcare Market are for the most part weathering the slow economy storm. No more than... Read More
EHS July 2013 comScore update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Are You Mobile-Ready?
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices... Read More
The Big Shift
“The era of Big Pharma is gone,” says Kate Cronin, global managing director at Ogilvy CommonHealth PR, in discussing the Marketers Trends... Read More
EHS June 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
EHS May 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
The New Media Playbook
At EHS Publisher Summit 2013 in NYC last month, Matt McNally, President of Publicis Health, shared his company’s view of the pharma... Read More