EHS September 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Business Cycle Circle of Life: The Disruptors are now the Disrupted
Good article by Ashkan Karbasfrooshan on how the innovators dilemma has caught up with the original Internet disruptors. If you know me,... Read More
FDA to Focus on Apps With Greatest Medical Risk to Patients
The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act —... Read More
U.S. Healthcare Consumers Still Respond to Marketing Emails at a Respectable Rate
A recent study by email marketing services provider Yesmail Interactive revealed that the healthcare industry enjoys the best activity from email read on desktops.... Read More
More on Physician Use of Smartphones and Tablets
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare... Read More
EHS August 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
eMarketer Predicts Continued Increases in Digital Ad Spends in Years to Come
eMarketer has upwardly adjusted its total media spend forecast from its June 2013 prediction primarily as result of new expectations for spending... Read More
NPs and PAs are Big Targeting Opportunity
Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers... Read More
Pharma Needs Viewable Ads
As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize... Read More
Pharma Marketing Budgets 2013
This year’s marketing budgets in the U.S. Healthcare Market are for the most part weathering the slow economy storm. No more than... Read More