Ad-Juster & EHS Profiled in Trenton Times
Read the Trenton Times article about eHealthcare Solutions and Ad-Juster, which recently earned a spot in Inc. Magazine’s list of the Fastest... Read More
EHS October 2013 comScore Update
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
R.J. Lewis Talks Challenges in Online Ad Ops and Billing
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause... Read More
R.J. Lewis On Leveraging Custom Digital Solutions to Engage Targeted Audiences
eHealthcare Solutions President & CEO, R.J. Lewis, talks to MM&M about pharma’s use of technology-enabled marketing, custom digital solutions, key trends, and... Read More
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
The Death of the Premium Publisher?
The always insightful Ari Rosenberg writes an attention-grabbing headline announcing the open eulogy to premium publishers. It is an interesting and frequent... Read More
Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More
Programmatic RTB Now Half of the Online Advertising Marketplace
A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing.... Read More