Breaking Down Barriers and Forging Connectivity
As the pharmaceutical and healthcare industries move increasingly more into the digital and technological world, collaborating to ensure every stakeholders’ ideas are... Read More
Musings on the Current State of the Digital Advertising Market in Healthcare
There has been a lot of activity of late around digital healthcare advertising, and the digital advertising market in general. Here is... Read More
KKR Purchasing WebMD for $2.8 Billion
After giving a dismal outlook in February 2017, WebMD announced they were entering a process to explore strategic options. After a five... Read More
JUN-2017 TrendMD Native Advertising
Your Monthly Prescription for Ad Industry Updates | June 2017 Topics of the Month More Videos from eyeforpharma 2017 Matt Murphy, Director,... Read More
Why Healthcare Marketers Should Take Advantage of Programmatic Advertising
Right now, programmatic advertising is a huge marketing trend. According to eMarketer’s recent estimate, programmatic ad spend will hit close to $33... Read More
Website Metric Trends for Consumer and Professional Healthcare Publishers – 2015-2017
Benchmark metrics for consumer and professional healthcare publisher websites – the trends are clear: 1. Mobile is growing 2. Because mobile is... Read More
TrendMD Native Advertising
This whitepaper discusses the three main features of native advertising: 1. Flows within the feed or main content area of the website.... Read More
4 Benefits of a Student Internship Program
Student internships can be of great benefit not only to interns, but to businesses as well. With their new and exciting perspectives... Read More
Examining Physician Use of Social Media in 2017
Today, the majority of physicians are using the Internet and social media to explore pertinent information that is of great benefit to... Read More
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries such as publishing, radio, telecommunications, travel, commerce, and... Read More