The Importance of How the iAB Adheres to HIPAA regulations as it Relates to Healthcare Marketing.
The Interactive Advertising Bureau (IAB) is a trade organization that sets standards for digital advertising. They provide guidance on various aspects of... Read More
The Pros and Cons of Universal Healthcare.
Universal healthcare coverage is a system where a country provides access to necessary medical services for all of its citizens, regardless of... Read More
The History of AI in the Pharma Marketing Industry
Artificial Intelligence (AI) has been playing a crucial role in transforming the pharmaceutical marketing industry over the past few decades. It has... Read More
The Importance of Personalization in Healthcare
Personalization in healthcare refers to the customization of medical treatment and care based on an individual’s specific needs and preferences. In recent... Read More
The role of pharmaceutical marketing in supporting healthcare professionals and their practices
Pharmaceutical marketing plays a crucial role in supporting healthcare professionals and their practices by providing them with the latest information and resources... Read More
Top Ways for Pharma Marketers and Publishers to Monetize Their Content
Pharmaceutical companies and publishers have a wealth of information and resources at their disposal, and they can use these assets to generate... Read More
The history of women in healthcare
The history of women in healthcare is a story of struggle and triumph, of discrimination and determination. Throughout the centuries, women have... Read More
Why You Should Take Advantage of Email Marketing to Effectively Connect and Engage With Your HCP Audience
Email marketing is a powerful tool for any marketer, but it can be particularly effective for those in the pharmaceutical industry, which... Read More
Why pharma marketers Should Strive for an Omnichannel Approach
Pharmaceutical companies have a unique set of challenges and opportunities when it comes to marketing their products and engaging with customers. With... Read More
Why Pharma Marketers Should Invest in Header Bidding
Header bidding is an innovative digital advertising technique that allows advertisers to bid on ad inventory from multiple sources simultaneously before the... Read More