Benefits of Gamification in Pharmaceutical Marketing
Gamification in pharmaceutical marketing refers to the use of game-like elements and techniques in marketing activities to engage and motivate target audiences.... Read More
ChatGPT: Let the AI disruption begin…
There are a few times in my career that when exposed to a new technology I became giddy with excitement at the... Read More
The Future of Pharmaceutical Marketing: Embracing Omnichannel and the Next Best Action Approach
In the pharmaceutical industry, marketing has always been a complex and challenging task. With the rise of digital channels, it has become... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Unlocking the Benefits of Video for Pharma Marketers: An Effective Way to Engage HCPs and Enhance Customer Journeys
The COVID-19 pandemic has had a significant impact on the healthcare industry, disrupting traditional methods of delivering care and creating new challenges... Read More
An Overview of HCP Engagement – 3 Tips for 2023
Since the early days of COVID-19, healthcare professionals’ (HCPs) experiences with digital technologies have shifted due to the changing landscape of how... Read More
eHealthcare Solutions & XpertPatient Launch Strategic Partnership to Offer Oncology Brands Unique Opportunities to Reach Newly Diagnosed Patients
Unique Content Approach Helps Oncology Brands Build Awareness Pre-treatment Decision eHealthcare Solutions... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More
What’s New In Native Advertising? A Guide for 2022 and Beyond
Online users are constantly exposed to ads, especially since the beginning of the COVID-19 pandemic. Since traditional advertising can be intrusive and... Read More
KOL and Patient Stories One-Pager
Engage your HCP and/or patient audience in an educational, authentic, and compliant way with our Key Opinion Leader (KOL) and Patient Stories... Read More