Barclay’s Projects for Advertising Decline at 10%
In another projection, this one by Barclays, the advertising market projected decline appears to be falling at a faster pace than anticipated.... Read More
Integrating the Behavioral Profile Into Media
I’m a big believer that we’ll all eventually be wearing our hearts on our sleeve (or at least in a targetable advertising... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Yet Another Forecast For 2009
Here’s another data source. General prognosis: Online continues to rise, albeit at a slower pace, at the expense of traditional media. This... Read More
Publishers: Should Information Be Free?
The Internet is clearly a disruptive technology, providing both opportunities and challenges. It’s clearly here to stay, so the question is what... Read More
Economist Article on Online Advertising During This Recession
There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising... Read More
Vertical Ad Networks
Here’s a recent piece I wrote on Vertical Ad Networks published in Mediapost. Comments and feedback are welcome.
Traditional Business Adapting to Online
Some great points comparing Google’s YouTube (user generated video) with Hulu (Legal “known” high quality TV shows). Good reading for all traditional... Read More
Great Resource on Social Media For Dummies
Courtesy of a Craig DeLarge Twitter… Social Media for Dummies
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More