Our reading habits (and attention spans) are changing as we get deluged with online content
Marisa Peacock writes an interesting piece, with a helpful supporting infographic on how our reading habits are rapidly changing along with our... Read More
What’s Happening with Consumers and Digital Health Information?
“The years 2010-2013 saw some of the most dramatic shifts in health and technology of the past decade,” reported Meredith Ressi, President... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Agency Experts Discuss ROI at 2013 EHS Publisher Summit
“All media buys should start with the ROI discussion,” began Kelvin Green, Manager, Acquisition & Optimization for Cadient during his panel appearance,... Read More
Hello, Digital Publishers: What We Heard From Health Advertisers Was Loud and Clear
Provide marketers with authenticated prescriber audience reach across multi-channel platforms and you will play a prominent role in marketing budgets in the... Read More
Viewable Impressions & Other “Coming of Age” Digital Metrics
The IAB along with other industry groups representing both agencies and publishers is advocating for better standardized measurements for online advertising. The... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More