Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
‘Toll Gates’ For Premium Content?
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.... Read More
Traditional vs. Digital Agencies, Which Will Survive?
eMarketer writes up an interesting assessment of marketer’s perceptions of using a traditional (strategic full service) agency vs. a digital only shop. ... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
No medical killer app for iPhone yet…
Viactivty analyzed top iPhone Apps in the Medical and Health category and provides some interesting insights here in terms of functionality they... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Annual Predictions for 2010
My predictions for 2010 (as published in PM360) 1). Pharmaceutical clients will increasingly scrutinize and question how much of their advertising money... Read More
Annual Predictions for 2009
My Predictions for 2009 as published in PM360 (published online later to show how I did when making my new 2010 predictions)... Read More
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More