Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Internet Bumps Trade Publications
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on... Read More
To “Fee or Not to Fee”… the subscription question
Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
Four Search Engines Marketers Should Know About
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
Health/Medical among most popular iPhone Apps
39% of iPhone/iTouch user turn to Apps for Health Inquires according to a new study by Greystripe. Of those, 36% to search for... Read More
When I grow up I want to work in advertising…
Cute… don’t be offended, it’s all in good fun. Firemen and Astronauts, eat your heart out.