Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
ANA To ICANN RE: new TLD’s: ‘Oh No You Can’t,’ Domain Plan Would Be ‘Disastrous’ 08/04/2011
Marketers are revolting against ICANN’s plan to offer any word as a new TDL (top level domain), creating competition for .com, .net,... Read More
Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Data Laws Overturned by Supreme Court
The Supreme Court came down on the side of data firms, overturning a Vermont law banning the sale of prescription data to... Read More
Bring on mHealth! Mobile in Pharma is What’s Next
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that... Read More
Behavioral Targeting: “Do Not Track” Under Consideration
The White House wants a national “Do not track” policy – a digital version of the “Do not call” registry – and... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More
Mobile Web Versus Apps Debate – Where do you stand?
If you are investing dollars today in either companies or development projects, do you invest in App development (native apps) or do... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More