Pharma shouldn’t look at mobile as an ‘add-on’
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain... Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
U.S. Supreme Court to Hear Case That Could Hurt Pharma Marketing
The states of Vermont, Maine, and New Hampshire are passing laws to make it harder to generate physician prescribing data for purposes... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Social networks for doctors? Yes.
Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More