Looking Back on RJs 2011 Predictions
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in... Read More
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying... Read More
Scary Federal Law on Physician Marketing
Today’s email commentary from Bob Ehrlich of DTC Perspectives got my blood boiling and my mind racing. Fortunately, I read beyond the... Read More
Pharma Brand Managers Report Notable Rise in Internet Promotion
According to the 2011 Product Manager Survey conducted by PM360 Magazine, Internet promotion is seeing the most growth in non-personal promotional spending... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
Marc Andreessen on Why Software Is Eating the World – WSJ.com
Great article by Netscape Founder and VC Marc Andreessen on how software is and will continue to disrupt every industry on the... Read More
Popularity of QR Codes is Notable in 25+ y/o Females
Data reported from eMarketer shows 1Q2011 trends in QR Code usage.
Online Ad Spend to Overtake TV by 2016
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile,... Read More
Privacy Advocates Ask FTC To Condemn New Tracking Methods 08/24/2011
Why can’t we all just get along? Privacy remains a hot button, particularly with behavioral targeting, and specifically with the “hidden” or... Read More