Experts Confirm Importance of Authenticated Audience
What’s happening in the healthcare industry? Experts from Manhattan Research, comScore, Eli Lilly, Publicis Health, Digitas, CMI/Compas, Cadient, Razorfish, Heartbeat Ideas, and... Read More
Google Glass and the impact on healthcare: Article from PM360
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences by Jo Elynn Cook
EHS Director of Marketing, Jo Elynn Cook, is published! Here she shares Five Tips to Help Healthcare Marketers Reach Target Audiences. Read... Read More
Book Review: The Pumpkin Plan by Mike Michalowicz
Mike Michalowicz, author of the The Toilet Paper Entrepreneur does it again with The Pumpkin Plan. The Pumpkin Plan is an easy,... Read More
Book Review: Leadership by Choice by Eric Papp
Eric Papp does a very nice job in this easy read business book. I completed it on flight out and back to... Read More
Facebook to target by email and phone numbers
In a bold move that will undoubtedly stir up the privacy advocates, facebook will allow customer list-matching of email addresses & phone... Read More
Why Old Time Media Companies are Getting Eaten by Tech Companies
Here’s a great post and read by fellow Internet Old-Timer Eric Picard. This is the same message I’ve been touting to publishing... Read More
HealthyWomen makes Forbes’ Top 100 Websites for Women
HealthyWomen, one of our consumer publisher partners, made Forbes’ Top 100 Websites for Women for the third year in a row! Congrats,... Read More
UP CLOSE with R.J. in Feb PM360 Magazine
Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma... Read More
R.J. Lewis’ Presentation at the January 2012 AMM Meeting
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and... Read More