Trends in Advertising & Publishing

Looking back over 20 years of digital advertising, display ads are remarkably the same. Ad sizes are relatively the same, and we...

/24 Apr 2018

/By eHealthcare Solutions

How do your customers get their information?

From ConferenceInsider™: eyeforpharma 2018 Session: Move beyond channel selection and gain a deeper understanding of how and where your customers gain their...

/19 Mar 2018

/By eHealthcare Solutions

Ad Agencies Are ‘Cockroaches Not Dinosaurs’

March 15, 2018 (YouTube) While this may initially sound like an unflattering headline, Brian Wieser, Senior Research Analyst at Pivotal Research Group,...

/19 Mar 2018

/By R.J. Lewis

Challenges in Programmatic Advertising for Pharma

What is programmatic advertising? Programmatic ad buying is using software to purchase digital advertising. This is opposed to traditional manual ad buying...

/09 Feb 2018

/By eHealthcare Solutions

Media Transparency – How are agency/client relationships affected?

The Association of National Advertisers (ANA) dropped a bomb on the industry in June of 2016 with the release of a report...

/01 Feb 2018

/By eHealthcare Solutions

Adding Value – HBA – The Future of Healthcare Marketing Panel Topic 8 (Video)

From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing...