Apple’s Revenue increasingly skewed to the iPhone
Interesting graph breaking down Apple’s Revenue. Growth appears to be coming from mostly the iPhone. Will the iPad keep up?
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Strong finish to 2009 in the Advertising Market
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. ... Read More
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media. MM&M coverage of latest TNS data on DTC spending. ... Read More
Online Advertising continuing to grow at the expense off-line
A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in... Read More
IAB Top 10 Stories for 2009
Top 10 news stories clicked by IAB SmartBrief readers over 2009 FTC releases guidelines for targeted ads (2/12) Top digital... Read More
AvenueA/Razorfish FEED Report 2009
The Razorfish FEED Report for 2009 is here. FEED is Razorfish’s annual study charting how technology is changing the way consumers engage... Read More
P&G Advertising Spending down 17.8% in Q1 2009
One of the world’s largest advertisers has cut spending dramatically during Q1 2009, compared with the same quarter a year ago. According... Read More
U.S. Advertising takes a hit in Q1 ’09
U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008. In dollar terms, this equates to a... Read More