Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Social networks for doctors? Yes.
Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More
Online Advertising seeing double digit growth again
Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More