Guarenteed ROI for print buyers 07/25/2011
Meredith announces “Meredith Engagement Dividend”, and ROI-guarantee on print spend for large national advertisers. Interesting move by a print-centric company to compete... Read More
Google Health Shuttered
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare... Read More
Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that... Read More
“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering... Read More
Bring on mHealth! Mobile in Pharma is What’s Next
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that... Read More
Patients Prefer Health Media Sites for Medical Info
Patients prefer health media sites to user-generated content for medical info, says a survey conducted by Makovsky + Company, one of the... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More