Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
Online Video Advertising: What’s The Delay?
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers... Read More
Top 20 DTC Pharma Advertisers
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
Steve Jobs Died
Ironically, I learned about his death minutes after it was made public. I had just left a Recycle Bank event where Al Gore... Read More
Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising... Read More
eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying... Read More
Scary Federal Law on Physician Marketing
Today’s email commentary from Bob Ehrlich of DTC Perspectives got my blood boiling and my mind racing. Fortunately, I read beyond the... Read More
U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes 09/12/2011
While small to mid-size advertisers continue to spend, some of the largest advertisers (article contains a top 10 list) are slowing their... Read More
Pharma Brand Managers Report Notable Rise in Internet Promotion
According to the 2011 Product Manager Survey conducted by PM360 Magazine, Internet promotion is seeing the most growth in non-personal promotional spending... Read More