The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit:
“Traditional Online Advertising”
The first time I heard this phrase was in the article title of an Adotas article comparing “Social Media” vs. “Traditional Online... Read More
U.S. Advertising takes a hit in Q1 ’09
U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008. In dollar terms, this equates to a... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Traditional Business Adapting to Online
Some great points comparing Google’s YouTube (user generated video) with Hulu (Legal “known” high quality TV shows). Good reading for all traditional... Read More